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Home Knowledge hub Case studies Sainsbury’s: Making sustainable fishing profitable

Sainsbury’s: Making sustainable fishing profitable

Sainsburys case study

This case study has been created from the Finance for the Future Awards. This entry was a finalist in the ‘Innovative project’ category.

Sainsbury’s is a major UK retailer with over 170,000 colleagues. In 2016, Sainsbury’s launched a project to make its tuna sourcing demonstrably more sustainable, starting with a value chain analysis of tuna sourcing. The goal was to meet the commitments of the company’s sustainable sourcing policy in a cost-effective way. Collaborating with OceanMind, Sainsbury’s developed a way to independently verify the legality and method of capture for its tuna. The new approach uses satellite-derived data and other data sources to build a picture of the routes of fishing vessels. With this data, Sainsbury’s was able to show that its tuna is sourced responsibly.

‘This pioneering initiative offers tremendous potential for retailers globally to embrace sustainable fishing practices. Sainsbury’s can-do attitude in finding a solution to verify legal tuna fishing … is to be commended.’

Finance for the Future Awards judges

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FINANCE FOR THE FUTURE AWARDS

A4S, ICAEW and Deloitte work in partnership on the Awards to highlight the financial leadership which is key to creating resilient, sustainable business models and to celebrate examples of leadership by individuals, projects and organizations.

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